Logo Design - Paletera Popsicle
"Treat yourself to the icy awesomeness" is the slogan of Paletera Popsicle that makes its home in Fort Lauderdale, Florida. The owner, Renato Goncalves, aims for long-term market dominance with the refreshing taste and top-quality services. Initially, the business targets to capture local markets and emporiums by distributing the product (Popsicle, of course). Fullstop was approached to create a stunning logo design for Paletera that would reflect the true colors of the brand.
Target Audience
The target audience of Paletera Popsicle is essentially everyone, ranging from small kids to older generation. Anyone that can afford to buy a premium, gourmet, and handcraft (Paletera) popsicle. This was an important factor for us to come up with a brand identity that would entertain the people of all ages.
Logo Idea
After collecting all the necessary information about the brand, its target audience, and particular niche the business operates in, we entered the crucial phase of drafting first set of ideas. Our skilled designers started sketching and conceptualized three design ideas for the client. Each design was processed using a different technique and style.
First Draft
After collecting all the necessary information about the brand, its target audience, and particular niche the business operates in, we entered the crucial phase of drafting first set of ideas. Our skilled designers started sketching and conceptualized three design ideas for the client. Each design was processed using a different technique and style.
