Last updated: March 4th, 2020
Nowadays, small startups or businesses have to build a strong presence in the field alongside bigger and known brands. The journey of starting a small business and getting it recognized in the industry seems overwhelming. But, don’t fret as a well-crafted logo can help you establish a well-reputed brand.
When you want your small startup to get noticed, you need to pay attention to certain factors, not only to develop a comprehensive yet creative logo but to provide the service as per the expectations of your target audience. Moreover, consumers often need something to remember you while they were discovering you. In this case, your logo serves as a souvenir and they can keep you in their minds for a long time.
On the other hand, market and customer behavior and preferences shift over time, so it seems wise to go through all the elements associated with your startup before begin working on it. No doubt, a logo is always incorporated in the branding strategy. But, don’t just come up with a design to showcase your creative skills to the masses.
But, you need to make sure that your logo resonates with the audience and tell your brand story at the same time. You must also understand the significance of having a logo. If your brand story allows you to follow, you should go for a trendy logo design. But, if it doesn’t, don’t try to fit in and opt for something that does justice to your brand.
Let’s take 3D, animated logos for an example. They got instant popularity but that fame was temporary. Animated logos were a hassle to print and difficult to read. That is why experts emphasize on unique designs as they bring lasting results.
It’s common not to find solid inspiration for your logo. So, don’t be discouraged when you don’t come up with ideas that reflect your brand story. You can always center your designing process on the following principles to get the job done effectively.
When you consider the abovementioned principles, it is highly likely that you will come up with a high-quality logo and begin a journey towards success.
Here’s how a logo can help you brand your small startup.
Not to mention, your logo appears as the face of your company. Thereby, it can make or break your brand by creating the first impression. So, you need to make a conscious decision whether you want your business name written in a plain text or you want to grab attention with a captivating design. You need to decide what you want to show to your potential customers.
Your logo is an ideal feature that helps you leave a lasting impact on your consumers. Therefore, play your cards wisely. Of course, they need time to explore your entire business and develop a relationship with your brand. But, a power-packed logo tells so much about a business in the beginning.
No doubt, your business won’t be considered real if there’s no logo for it. Although the logo is quite a tiny part of your brand, it is essential. This is because most of the clients want to trust a brand before start working with them.
They certainly have expectations as well. So, a logo assures them that you are a reliable yet professional startup. Moreover, your well-crafted logo can easily take over any logo that hasn’t been designed thoughtfully, showcase your professionalism and ultimately help in brand development.
You need to understand that your logo can develop an emotional connection with your audience. If you visualize the logo of your favorite brand, you will instantly get the feeling of trust and loyalty. Your consumers will feel the same emotions so build your design accordingly.
Plus, marketing and entrepreneurship data reveals that,
So, your small startup needs to have an innovative logo that successfully generates a positive reaction from your potential consumers. It is quite simple to understand that if the audience connects your logo; your company would stay with them for a long time. Plus, if they find your brand helpful, you are likely to consider you again for the next purchases.
The presence of brands like Nike and Apple has increased the expectations of today’s consumers greatly. They expect and want to see some kind of professionalism be it in the form of your logo or anything else. It wouldn’t be wrong to count your logo as an asset that may help your startup to reach masses.
In this scenario, if don’t have this crucial asset, people would think twice before doing any sort of contract with your business. Regardless of the efforts, you have made to provide solutions to consumer problems, if your brand doesn’t appear professional; they are unlikely to connect with it. All bigger and well-known brands have solid logos that have elevated the expectations of the customers. And, when they need a service or product, they judge your brand by your logo.
It’s a fact that you are going to face a lot of competition in your industry. Whether you believe it or not, there are rival brands that work day and night to target audience and sell their services to them. In this era of intense competition, you can dominate or at least give a tough time to your competitors with a powerful logo design.
Moreover, as a startup runner, you need something to prove your credibility and build your identity. A logo can become your exclusive tool and do the job for you. It is the first thing that visually represents your business and leaves a lasting impact. If you pay extra attention and incorporate necessary elements to it, your logo will prove that you are the best business in town.
As a small startup owner, you need to have a logo that is recognizable in small or large print. To move forward in your field, you want your target audience to identify your brand in seconds. Therefore, you are supposed to create it in a way that your consumers instantly find it placed on a billboard, engraved on an object or featured in an advertisement.
To achieve this, you should avoid competing with rival brands and keep the design attractive yet simple. If you follow the footsteps of the rival brands, you might end up confusing your target audience or people might find your source of inspiration.
So, it’s best to chalk out a plan before designing a logo and list down necessary factors that you can show through your logo. Once you have the plan ready, keep it in focus and you will automatically develop the unique logo design.
In the end, it’s essential to learn the importance and functionality of a logo. Many experts consider it an investment. So, don’t hesitate when it comes to investing time, energy and resources to build a striking design that may help you turn a small startup into a full-fledged company.
Waqas D. is the co-founder of the branding and website agency, FullStop™. He supercharge brands by crafting memorable logos, brand identities and engaging websites Besides thousands of startups and medium size businesses, FullStop clients have included Microsoft & L'Oréal. View our portfolio or get in touch.
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