Last updated: February 19th, 2020
Social media is the most popular platform to engage with your customers these days and marketers are taking full leverage of this tool. Social media plays a key role in driving traffic to your websites, increasing your sales and building your brand’s presence. It is an excellent communication tool where you can instantly connect with your existing and potential clientele. Therefore, it is essential that you properly curate all content posted on social media. Make sure it is analyzed and researched deeply.
Some of the biggest juggernauts of social media are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat etc. Importance of investing into social media marketing cannot be denied and all the successful businesses understand how vital it is. Despite understanding its importance, there are many business owners who are confused about how to approach this strategy. They also need to understand what social media marketing is all about.
A few years back social media was not considered a very big tool for marketing and marketers may have had their doubts. However, in the recent years, especially with the arrival of android phones, social media has seen a scaling rise. Keeping the popularity and reach of social media in mind, more than 90% of the marketers consider social media an essential tool for marketing their business. The real point behind this point is that there is forever more competition in your field of business and you cannot refrain from participating if you want your target audience to respond to you and remember you.
Another question that perturbs most people is that what exactly can be achieved through the social platforms. They have their doubts about the depth of the social media marketing and it seems very superficial to them. In fact it can be of great help in marketing and boosting the popularity and visibility of your business. Listed below are some of the ways that social media is proves to be such an essential tool for marketing.
There are multiple social media platforms and all are equally popular with an array of audience from different age groups and social circles. Some of them are considered the royalties of the field, and they have been discussed below so that you can understand why it is essential to create influence on all of them. These social media platforms for excellent marketing are:
Facebook is the king of all social media platforms. Back in 2006, when Facebook was first launched, no one would have imagined how far it would go. Dethroning other social media platforms like Myspace and Orkut, Facebook made its mark and has ruled the social media industry.
Almost reaching the mid of a second decade, Facebook pages for brands are remarkable. With the latest AI algorithms in place, customers are automatically shown the brands and products of their choice in their newsfeed. With the convenience of providing all the concerning information like location on a map, latest content, sending notifications to your followers and allowing people to write reviews about their brand experience, Facebook pages are more popular than ever before. In fact they will also see amazing CTAs that are helpful in providing help to your business so that all the targeted social media marketing goals are achieved.
Twitter has always been on a roller coaster ride when it comes to its reputation as a marketing tool. Nevertheless, it has firmly stood its ground and many businesses are happy to use Twitter as their main business and are very successful.
To engage Twitter effectively for marketing, it is essential that is used for discussion instead of being used as a dumping ground for links to the blogs of businesses. Use the void area of Twitter’s newsfeed to initiate discussions because it is only with discussions that you can engage audience. Interesting quizzes and contests, polls and much more quality content is required to make audience follow you. Take advantage of question-based posts which will ignite some hot discussion which would lead to an exchange of Tweets.
Instagram may be owned by Facebook but it has its own separate identity and it cannot be ruled out as a totally separate platform. It’s a chiefly visual platform, where interesting videos and pictures are the forerunner in the game of aesthetics.
Facebook may be the king of social media but Instagram has secured its own special position and has a large number of dedicated followers. In addition to that, it has the highest engagement rates of all social media platforms. Unlike Facebook, Instagram has interest-based algorithms but it doesn’t create much interference in the business profiles as the new chronological algorithm of Facebook.
When using Instagram, avail all its features for successful results. Instagram posts are most successful with a heavy lacing of hashtags whether you are creating stories or newsfeed posts. Hashtags can be used to generate discussion, support user-generated content and attract new followers.
Some of the other popular Social Media platforms that are important tools for marketing are:
LinkedIn is a valuable resource for professionals and unlike other platforms; it is solely dedicated to professional networking.
Pinterest has a totally different approach and it is more saving-the-content oriented platform rather than its distribution. However, it may not be the right choice for every business but certain industries can definitely benefit from it. However, it does come across as an influencer of customers’ buying trends so it definitely is a strong tool.
YouTube has been there as long as the Facebook. It’s a video-sharing site and to take full leverage of its influence, you should be adept at sending traffic back to your original website.
Waqas D. is the co-founder of the branding and website agency, FullStop™. He supercharge brands by crafting memorable logos, brand identities and engaging websites Besides thousands of startups and medium size businesses, FullStop clients have included Microsoft & L'Oréal. View our portfolio or get in touch.
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