The Ring Lab

Online shop for custom hand-crafted rings

  • ProjectBusiness Logo Design & Online Shop Development
  • ClientThe Ring Lab
  • Time of Completion7 Weeks


Initially the brand name was The Silver Smith, which later changed to The Ring Lab. The Ring Lab is a wonderful jewelry store based in Sydney, Australia. Run by Julian Halfacree, it’s a fine name in the line of handcrafted jewelry.

Fullstop was approached to create an impactful brand identity and build a high-end ecommerce website.

  • The Sketch.

    The mood boards provided us ground to proceed with the sketching process. Client wanted us to somehow combine Octopus, Anchor and Ring into an stunning brand mark.

    Client was blown away with the initial sketches.

  • The Brand Identity.

    We received an overwhelming response from our client as the initial concepts were presented. The 1st concept was chosen as winner. However, the client asked for a major change at the final stage and that was the change of the brand name. A request was made to change the name from The SilverSmith to The Ring Lab.
    We gave a professional finish to the name alteration with an addition of lab tube in other end of the tail.

  • Mood Board & Wireframes.

    Great websites always start with a creative brief. Considering client requirements, we decided to use Shopify for The Ring Lab.

    Using overall look and feel we developed a mood board and after the mood boards, it was time to translate those ideas into reality. We started with developing wireframes i.e the layout and functionality of the website on paper and pencil.

  • Fresh & Authoritative Look.

    It was on our priority list to make the website look fresh and authoritative. Company's wonderful new logo, stunning product photography, simple and user-friendly layout, convincing call to action buttons, scalable and flexible navigation, and highly customized e-commerce system helped us to achieve the desired results.







Are you interested?

Let's Talk You Rock!

Estimate your project

Your name
Your email address
Phone number (optional)
Tell us about your project

  • We respond in 24 hours We’ll get back to you in 24 hours to address your needs as quickly as possible.
  • We'll prepare an estimation of the project We’ll prepare an estimation of the project describing the team compostition, timeline and costs.
  • Free project review We'll perform a free website review If you already have an existing website.

We've worked for:

We've worked with Microsoft We've worked with L’Oréal We've worked with PathLab.Tech